LA BURRE

Branding
Branding
2021
La Burre was founded with the goal of revolutionizing traditional Tex-Mex food in the American community by introducing authentic Mexican flavors to Californians. As a food truck cruising the streets of Pacific Beach in San Diego, CA, La Burre specializes in Mexican cuisine and serves up classic dishes like chilaquiles, burritos, and molletes. It's easy-to-grab-and-go comfort food has become a local favorite.
2 A
2 B

To further enhance the brand's identity, we developed a comprehensive graphic universe featuring three key elements: the tostito, the taco, and the burrito. These elements were carefully selected to represent the main ingredients used in the restaurant's dishes, providing a cohesive and visually appealing brand identity, including packaging, menus, and the truck's label. The bold typography of the master logo catches the eye and invites passersby to give La Burre's food a try. Whether you're on your way to work, school, or hitting the waves, La Burre is the perfect option for satisfying your cravings for authentic Mexican cuisine.