Inspired by the Tuileries Garden, known in France as "jardin des Tuileries," one of the most emblematic places in Paris, ideal for pausing and savoring the moment, mirroring the same experience that a good bread offers.
Tulerí's visual universe comprises several key elements. The main character, derived from the isotype, comes in three variations to suit different branding applications. Additionally, various additional characters have been created to add personality and versatility to the brand, which can be used independently or alongside the settings. These settings, illustrations of iconic Parisian scenes, not only establish a connection with the city but also add authenticity and appeal to the brand, especially for customers who value the stories behind businesses. To further enrich Tulerí's visual identity, a variety of additional graphic elements have been developed, which can complement the brand and its storytelling in various branding applications.
The creation of the "Tulerí" logo in a simple and clean style aims to communicate the bakery's personality. The use of uppercase typography for the logo conveys a modern style, while the lowercase cursive adjective creates a vintage feel, together achieving a fresh and casual balance. The motto "boulangerie" organically merges with the logo, with abbreviated words on either side to emphasize the fusion of French gastronomy with the Mexican touch, promising a unique culinary experience.
