HOJALDRE

Branding
Branding
2022
Do you have a food that brings back fond childhood memories? For many of us, desserts hold a special place in our hearts. Hojaldre is a local bakery that creates delicious desserts that transport you back to those cherished moments. Their desserts are so good that they often take center stage at celebrations and make everything taste better.

To capture the essence of Hojaldre's delightful desserts, Blank Prjct developed a fresh, simple, and modern rebranding strategy. Drawing inspiration from the piping tips used to decorate frosting, the design team incorporated this element into the graphic vectors and even into the letter "o" in the logotype. The result is a playful yet refined brand identity that captures the essence of Hojaldre's craft.

Every dessert made in Hojaldre's kitchen is created with love and care, and the new branding perfectly reflects this. From the clean lines and vibrant colors to the attention to detail in every element, the rebranding is a testament to the bakery's commitment to quality and excellence. Whether you're a longtime fan or a first-time customer, Hojaldre's desserts are sure to delight your taste buds and bring back cherished memories.