At Blank Prjct, we developed a playful name for this brand, combining "Banjo" and "Baby" to create a unique and attractive image. "Banjo" evokes the idea of music and fun, suggesting a connection with joy, vitality, and creative expression. This reflects the playful spirit of babies and underscores the brand's mission to sale clothing and products that ensures babies feel comfortable and happy.
In our branding approach, we've extended our efforts beyond mere visual identity. We've meticulously crafted designs not only for our logo and iconography but also for tangible elements of our brand experience. From the intricate details of a leaf emblem to the choice of earthy tones, every aspect of our branding reflects the brands commitment to sustainability and connection with nature. Additionally, the stationery items, meticulously curated as tags resembling clothing tags, and internal usage items, bear the same attention to detail, reinforcing the brands ethos throughout every touchpoint of the Green Hug experience.
The icon depicts two "b's" with a slight curve, seemingly supporting each other, symbolizing the connection between a baby and its mother, reflecting the warmth and affection that characterizes the brand. The soft, rounded shapes of the letters create a friendly and welcoming feel, crucial in the context of baby products. These "b's" emerge from the same logo, referencing the initials of both "banjo" and "baby," symbolizing unity, harmony, warmth, care, and versatility. The icons serve as a powerful symbol of the brand, instantly recognizable and memorable, enhancing brand identity. Additionally, six figures represent how children begin to perceive sounds and objects they play with, enriching their surroundings. These elements have been incorporated into a unique pattern, further reinforcing the brand's visual identity and creating a cohesive brand experience across various touchpoints.
