The idea behind the name "CHEPANI" is the fusion of two key elements in culinary culture: milk and bread (spanish: leche y pan). This mirrors the passion for crafting unexpected flavor combinations. Their team of talented chefs and baristas aims to astonish all coffee enthusiasts and provide them with a distinctive experience.
The typography for CHEPANI features a bold sans-serif style, projecting a minimalist and modern look that emphasizes the 'E' and imparts a handwritten warmth and authenticity. This design alludes to the connection with bread, creating a visual link between the brand and its product, fostering a distinctive gastronomic experience filled with flavors, aromas, and textures that transport you to a world of delights. The descriptor "Sweet & Coffee" further aids consumers in identifying and reinforcing the brand's sector.
The creation of the CHEPANI Isotype held significant importance in the brand's design, being the iconic and most recognizable aspect of the spatial arrangement.
The Isotype was initially derived from the figurative essence of bread, drawn with manual strokes and originating from the 'E' in the logo.
The goal was to project a brand with a self-explanatory modern symbol, achieved through the use of organic shapes symbolizing a lively baguette, infusing vibrancy into the café. The modern identity of the Isotype is enhanced by its obviousness and the use of neutral colors. Employing the same sans-serif bold typography as the logo, ensuring easy legibility across various graphic applications, solidified its adaptability.
Ultimately, the Isotype evolved into an easily identifiable symbol, fostering an instant sense of recognition within the community and forming a strong brand connection.
