The branding for Bofanti was an exciting project for our team. We wanted to create a logo that would resonate with children and capture the spirit of the brand. To achieve this, we chose a soft and playful font and incorporated a happy face into the design. The happy face is a symbol of joy and creativity that reflects the positive and welcoming atmosphere of Bofanti.
In addition to the logo, we developed a unique color palette and a set of simple yet engaging illustrations that reflect the brand's friendly and approachable nature. The use of primary colors and basic figures adds a sense of playfulness and encourages children to explore their imagination. The branding is intentionally designed to create an emotional connection with children and inspire their curiosity and creativity. Bofanti is committed to provide a fun and safe space where children can grow and learn.